1. LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE
EXCERPT OF THE STUDY
A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. Wh...
2. THE EFFECT OF CLIMATE CHANGE ON THE SALES OF CONSUMER GOODS (A CASE STUDY OF COCA COLA NIGERIA PLC)
Background of the study
Climate is the average of the weather conditions at a particular point on the Earth. Typically, climate is expressed in terms of expected temperature, rainfall and wind conditions based on historical observations ...
3. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothes...
4. THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION
ABSTRACT
This study was carried out to examine the importance of efficient purchasing in a manufacturing organization using Coca Cola, Port Harcourt, Rivers State. Specifically, the study examined the caliber of &nb...
5. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
ABSTRACT
This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary...
6. LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE
ABSTRACT
This study tried to identify the impact of public relations strategies of Coca-Cola and Pepsi companies to attract their Customers and maintain a good corporate image. Nowadays, economies are becoming more entwined than ever, any possible metho...
7. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA
Abstract
The media has been machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and service...
8. THE IMPACT OF INTERNAL CONTROL SYSTEM IN A MANUFACTURING INDUSTRY WITH A SPECIAL REFERENCE TO COCA COLA AND ANAMMCO COMPANIES
ABSTRACT
This research work “The Impact of Internal Control System in manufacturing Industry with reference to coca cola and ANAMCO Companies” aims at determining the strength and weakness of internal control system and exposing the areas of...
9. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
This research work assess the impact of sales promotion on organizational performance. A case study of Nigeria bottling company Plc., coca cola Onitsha plant. Thus four objectives and research questions were formulated this research work reveal...
10. EFFECT OF CONSUMER SALES PROMOTION IN THE MARKETING OF FOODS AND BEVERAGES IN ENUGU METROPOLIS. (A STUDY OF SEVEN-UP BOTTLING COMPANY PLC)
ABSTRRACT
This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purc...
